An editorial hub
dedicated to the spirit of shinola.

  • The Spirit Of Detroit Captured By American Photographer Bruce Weber

    The Spirit Of Detroit Captured By American Photographer Bruce Weber

    Press, Partners

    In 2013 we introduced you to the craftspeople behind our products, this year our goal is to continue to explore the beauty of manufacturing, while capturing the spirit of Detroit that drove us here in the first place. This led us to Bruce Weber. Responsible for some of the most memorable fashion campaigns of our age, Weber returned to rediscover a city he photographed nearly a decade ago.
  • Meet Our Creative Director, Daniel Caudill

    Meet Our Creative Director, Daniel Caudill

    Press, Profiles

    Meet recent Detroit transplant Daniel Caudill. As Shinola's Creative Director, it's no exaggeration to say that even the most seemingly minute detail of Shinola begins with him, even down to the color of the fixtures in our flagship stores and the type of wood used for the desks in our Detroit office (walnut). Although everything at Shinola is the result of collaboration, it's safe to say that none of it would exist without Daniel's enthusiasm and imagination. We're lucky to have him, and the story of how he came to us is a long one (but we'll keep it short).
  • From The Big Apple To The Motor City

    From The Big Apple To The Motor City

    Press, Profiles

    Meet recent Detroit transplant Bridget Russo. She singlehandedly coordinates Shinola's marketing efforts from our company headquarters on the fifth floor of the historic Argonaut building. A dyed-in-the-wool New Yorker, Bridget moved to the Motor City from Tribeca New York last year because she believes it would be insincere to direct the company's marketing efforts from anywhere else.
  • Meet David, Our Bike Guy In New York

    Meet David, Our Bike Guy In New York

    Press, Profiles

    Meet David Kirby, our resident bike expert in the Shinola flagship New York store, seen (handsomely) riding The Runwell in the above photo. Starting in September, he will be leading a bike tour every Saturday evening from the Tribeca store (177 Franklin St.) that hits points north up the West Side Highway.

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