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At the Ready: The Tale of One City, Two Arsenals, and the Humble Wristwatch

Imagine that the world as we know it suddenly grinds to a standstill. Change comes almost overnight, halting everything—and for who knows how long…

It’s no longer difficult for us to imagine the kind of upheaval that happened during World War II. We’re in the middle of a global event not unlike it—only we’re fighting an invisible enemy. But that’s all the more reason to take hope from the real stories of courage and innovation shown in those tumultuous times.

Inspired by an unstoppable city and built to honor everyday folks taking on a monumental task, The Shinola Runwell Field Watch was made to celebrate the hand-riveted hope Detroit built when the world needed it most. Now, more than ever, that legacy resonates: When the call comes, be at the ready.


One year before America entered World War II, FDR addressed the country in a December 1940 fireside chat known as “the Arsenal of Democracy,” calling upon citizens to build planes, truck, tanks, and weapons to support Great Britain and the Allied forces against Nazi Germany. 

There was no other city that accepted the call quite like Detroit.

By that time, Detroit was the epicenter of manufacturing. The city had perfected the art of churning out automobiles thanks to the Big Three: Chrysler, General Motors, and Ford Motor Company. A can-do spirit was already baked into the DNA of these iconic automakers—a testament to visionary leaders and steadfast workers—so when the moment came, the auto industry was perfectly positioned to accept the challenge, despite never before making what became required of them. A.J. Baime wrote, “Car companies were taking on jobs that they had no experience doing, and hiring workers who had never fabricated a bicycle pedal, let alone a piece of a tank or a machine gun shell.”

But instead of dwelling in the fear of the unknown, there was no time to waste.  The country needed war tools—and the automakers were committed to making it happen.

There were significant manufacturing marvels accomplished by the U.S. during wartime: tanks, amphibious trucks, four-wheel-drive troop transporters, flame-throwing armored cars, and jeeps—but military aircraft production has been hailed as the true gold standard for what our country could do when it mattered the most. Willow Run, the plant created specifically by Ford for the production of B-24 Bombers, could build one per hour by the summer of 1944. It used to take an entire month.

Chrysler produced over 20,000 tanks in less than four years. Detroit’s Packard plant made 55,000 Merlin engines. General Motors manufactured aircraft engines, fighter planes and torpedo bombers, aircraft propellers, tanks and tank destroyers, trucks, millions of artillery shells and more.

Many smaller manufacturers joined the Big Three, and in the end, 25% of all war materials were made by Detroit companies. Even the Detroit-based radio maker Detrola answered the call, building military radios, electronics, and land mine detectors. The city made such a difference in building the arsenal that many agree WWII couldn’t have been won without it.


None of this would have been possible without manpower—and womanpower. The draft took the majority of the male workforce, while the number of people needed for war manufacturing increased. Because of this, those who were once restricted from equal opportunities to well-paying jobs now filled the plants, including Black Americans, Latinx, little people, the disabled community, and women.

The “Rosie the Riveter” icon rose to fame as women from a variety of backgrounds traded in their domestic duties for jobs in the factories, proving that they could do the same work as men. When it came to answering the call and being at the ready, Detroiters rolled up their sleeves regardless of race, creed, or gender.

The enormous manufacturing accomplishments by the home front gave the Allied powers a steep advantage over the Nazis. On May 8th, 1945, the battles in Europe stopped—and after the surrender of Japan several months later, World War II finally came to a close. Detroit had shown the grit it took to overcome even the toughest challenge—not for the first time, and not for the last.


2020 has brought a new fight. Once again, Detroit is at the ready. Manufacturers are making dramatic pivots to produce ventilators, protective equipment, and more in response to the COVID-19 pandemic.

In March, GM and Ford announced plans to begin ventilator production, and Fiat Chrysler has pledged to make more than one million masks a month to donate to healthcare workers. Detroit small businesses and manufacturers have also jumped into the fray, true to the spirit of the city. Clothing makers are sewing masks and protective equipment, and businesses are rallying around essential workers.

To Detroiters, it’s just what you do. To historians and journalists, it’s called “The Arsenal of Health.” Already, leaps and bounds have been made in vaccine science and public health measures. As Detroit knows, then the going gets tough, it’s time to break through.


When change and upheaval test the limits of human resilience and ingenuity, we rise to meet the challenge. Innovations that are commonplace to us now were pioneered during WWII. Manufacturing at scale exploded. Assembly lines became more advanced and efficient during wartime production, making the future of the auto industry—and manufacturing in general—possible. Military innovation influenced consumer goods like the SUV. Even the humble timepiece went through a major evolution.

Before WWII, pocket watches were the rule, not the exception. But as officers in the field kept time, they discovered that fumbling with a pocket watch was simply too risky for modern warfare. The solution? Watches strapped to the wrist. WWII (and the ensuing years, when soldiers returned home) popularized the now-ubiquitous wristwatch and caused an uptick in so-called Field Watches. These highly functional watches prioritized accuracy and durability above all else. They had to maintain precision through intense abuse and be legible in all kinds of harsh conditions.

Shinola watch designer Greg V. explains that for field watches, every aspect is about function: “It’s time only, no date. The idea is that the fewer things that can go wrong, the better.” The Shinola Runwell Field Watch is a tribute to these simple watches of WWII—not a precise replication, but a modernized version. Part of the thought process was inspired by the incredible pivots manufacturers made during that time. Greg and the team asked, “What if the government came to us and said, do a military version of what you’re doing for watches?”

The Runwell Field Watch design is the answer: innovation by way of simplification. It’s the next step in the evolution of the signature Runwell—a watch that always finds a way to pay tribute to the city that made it. In this case, to Detroit’s resilience. No matter the challenge faced, Detroit is the city that sets the world in motion.



Article Page Top Image Is Illustration: 
The Runwell Field Watch
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Leading Lady: Shannon Washburn President Of Shinola

When Shannon Washburn started her freshman year at Texas Tech University, she had one career goal: to be a college basketball coach.

“I played basketball my whole life—from fourth grade through high school. I’ve always loved being a team player,” says Shannon.

She had two state championships under her belt and a fierce love for sports, but another passion captured Shannon’s attention during her studies: fashion. While she didn’t end up on the courts, she still—in a way—gets the “coach” title, helping rally teams within Shinola as the newly named president.

“There’s a real sense of excitement and renewed energy from my point of view and I think that exuberance and that belief in what we’re doing here is what’s really going to carry us forward,” she says. “We have to get strategic and above all, we have to execute at a level that’s deserving of the Shinola brand.”

Working most of her career in retail and then transitioning to the product development side and beyond, Shannon has garnered experience in many various aspects of business over the course of her career, drawing inspiration from women she saw in leadership roles along the way.

“They were extremely strong and focused,” she says. “They had a sense of themselves, but they also allowed the team to take ownership.”

It’s that guidance and leadership that Shannon says helped her learn how to manage.

“Moving into a management role, it’s about the big picture, but it’s really about the people who are going to get the job done and being present and attentive to your team,” she says. “Everyone likes to have a clear idea of the expectations—and when they do, they are able to execute at a much higher level.”

Before Shinola, Shannon was a force in the retail world, becoming a buyer for Dillard’s and then moving to Fossil where she stayed for 14 years.

“I was able to do a lot of really cool things. I started out in sales, managed the product development team for 10 years and then my last role was managing an international business—it allowed me the opportunity to travel globally and learn a lot,” says Shannon.

Then in 2012, an unexpected opportunity sprouted in Detroit.

“I really wanted to do something I was passionate about. I was excited about the opportunity and working with a great group of people,” she says.

Shannon joined the watch product development team at Shinola, bringing a wealth of experience with her.

She eventually moved to the Detroit area in June of 2015, calling it the “best move” she’s ever made.

She loves the city, particularly when she’s spending time on the weekend at Grey Ghost sipping on a Better Luck Tomorrow cocktail or hanging out at Eastern Market. It’s the growing momentum that keeps her fascinated.

“I love that there is so much going on right now in the city of Detroit,” she says.

During the week, she’s laser-focused, taking time in the early morning hours to review email and the previous day’s sales at a relaxed pace before the workday begins.

“It’s about being in the moment,” she says. “When I take that 30 minutes to breathe, my days are better when I get to the office.”

When she’s not working, don’t be surprised if you find Shannon on a quest for the best Spanish coffee in metro Detroit, volunteering at Detroit schools or spending time with her family and friends. She says they are the people who helped her rise to success in her career. 

“It’s their support that’s helped me get here, they’ve made a huge impact on my life,” Shannon says.

Despite her many successes, there is still a major opportunity ahead: the future of Shinola. For that, Shannon says she has a game plan.

“We’ve got a lot of work to do, but we’ve got the right people, we’ve got a vision and now we just have to get it done.”

Spoken like a true coach.


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